It’s the little things…

I wasn’t expecting a package from UPS yesterday, so you can imagine my surprise when the big and brown truck pulled in front of my house and blared the horn. The package was big. Fluffy. The return address read “Harper Collins Publishers.”

My heart sped.

Look what was inside:

There’s a bracelet, a NYC magnet featuring Times Square, a subway map in a nifty little holder, and a book called, “My First New York” about famous people and their first trips to the city. In case you haven’t heard, RWA’s national conference is being held in New York City next week. I’ll be there from Monday-Saturday.

This little package, preparing me for my trip, was over the top. I cried. The publisher didn’t have to send anything like this. They didn’t have to think of me…but they did. It was the littlest thing–a bag filled with goodies—that made all the difference for me; I still don’t think of myself as “making it” in the writing industry (and doubt I’ll ever think that way), but as of yesterday I feel like I’m giving NYC a run for its money.

Writing update: I’m on Chapter 3 of my novella, still on page 60 of Book3 in the Crimson Bay Series. I should be finished with the novella by the conference and Book3 by Fall. And I must admit, I’m having much more fun writing the novella than I thought I would!

Avon Introduces New Digital Imprint: Avon Impulse

Give in to Impulse:
Avon Books Introduces Digital Publishing Imprint
Avon Impulse Launches March 2011 with e-Original Romances

NEW YORK, NY, March 7, 2011 – Today, Avon Books, an imprint of HarperCollins Publishers, announces the debut of Avon Impulse, a new imprint dedicated to digital publishing. The new imprint will feature e-books and print-to-order novels and novellas by existing Avon authors, and will seek new talent to nurture in an e-book marketplace that finds Romance experiencing expansive growth. “Romance readers have been among the first to embrace books digitally,” says Liate Stehlik, Senior Vice President and Publisher of William Morrow and Avon Books. “Their passion has encouraged us to introduce a line of romance e-books, which empowers Avon to publish more quickly, with an eye to what’s trending in fiction.” The new imprint is looking to publish multiple titles each month, eventually releasing new content on a weekly basis. The Avon Impulse brand has grown organically from Avon’s existing publishing program and offers authors all the strengths of Avon’s widely respected team. Books will be acquired by Avon editors, and will benefit by targeted marketing and publicity plans, as well as powerful sales platforms.

“What sets Avon Impulse apart,” affirms Stehlik, “is that authors are signing to work alongside the Avon team, and will benefit from the same platforms that Avon authors have always enjoyed.”

As part of the imprint’s publishing strategy, each Avon Impulse e-book will benefit from a dedicated “five-point” marketing and publicity platform, helping build awareness in the competitive marketplace. Plans include cross promotion, digital marketing and publicity, social media outreach, interactive assets and coaching, as well as targeted online retail placement strategies.

“Without traditional printing constraints, we can edit, market and release e-books more quickly, allowing unprecedented speed to market,” says Carrie Feron, Morrow/Avon Vice President and Editorial Director. “The Avon Impulse imprint also allows us greater flexibility in the length of books we can publish – from novella to full-length fiction, and enables us to explore new themes in romance.”

“There is so much opportunity right now within the romance genre,” Stehlik says. “Readers have found a rich array of fresh content using digital and e-reading devices. It’s crystal clear that we can nurture great talent via Avon Impulse’s e-book publishing platform – and that there is already a very dedicated fan base of savvy digital readers.”

The line launches with A LADY’S WISH, an original e-novella by Katharine Ashe; on-sale 3/15/11; and then features ROYAL WEDDING, a historical romance short fiction anthology by Stephanie Laurens, Gaelen Foley and Loretta Chase, timed to coincide with the nuptials of Britain’s most beloved young couple. Later in the season bring four releases from Lavinia Kent and a prelude to Karina Cooper’s Avon debut, Blood of the Wicked. Jaime Rush launches a brand new series with a digital short; and a full-length paranormal romance novel by author Kristin Miller will be released in the summer.

Avon Impulse is currently in the acquisition and production process for e-books to be published in 2011 and 2012. “We are actively looking to acquire for Avon Impulse,” says Feron. Authors looking to submit to Avon Impulse can find guidelines and an online submission portal at http://www.avonimpulse.com. “We are looking for quality submissions across every romance subgenre,” says Feron.
Avon Impulse e-books will be made available at all online retailers, everywhere in the world where English-language e-books are sold. For those seeking a hard copy of individual Avon Impulse titles, print-to-order books will be available from online book retailers.

For more information on Avon Impulse, and a detailed FAQ, visit www.avonimpulse.com.

ABOUT HARPERCOLLINS PUBLISHERS

HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV). Headquartered in New York, HarperCollins has publishing groups around the world including the HarperCollins General Books Group, HarperCollins Children’s Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children’s books, cookbooks, mystery, romance, reference, religious and spiritual books. With nearly 200 years of history HarperCollins has published some of the world’s foremost authors and has won numerous awards including the Nobel Prize, the Pulitzer Prize and National Book Award, the Newbery Medal and the Caldecott. You can visit HarperCollins Publishers on the Internet at http://www.harpercollins.com.

**Did you all catch that?!? My Crimson Bay Series will kick off this summer! I’m so excited and can’t wait for you all to dip into my paranormal world!